TruTrade is a not-for-profit social enterprise that works for the financial upliftment of small and marginalized farmers.


Market linkages and getting a fair share-of-the-pie are the biggest problems for small and marginal farmers. Contrary to the common belief, access to market linkages and getting fair prices are NOT the same. Imagine the following scenario, the current market price of Banana is Rs. 16, and due to fair price intervention the farmer gets Rs. 20, from a statistical view point it’s a 25% premium!! However, have you ever wondered the end price that the consumer pays? In this scenario the consumer was paying ₹ 90 and as a result the farmer gets only 22.22% share of the pie. What if we enable 60% share-of-the-pie to the farmer/producer? Is that possible? Find out how TruTrade is doing it?

Let’s Dream Big!!! Let’s Dream Fair!!!